Industrial Design
Compelling design instils a desire within a consumer to buy a product. They may not be aware of it, but a product’s appearance immediately conveys its purpose, quality and value without any other information. Industrial design however, isn’t only about aesthetics. Once the user interacts with the product they will begin to notice how the product feels and how easy it is to use. Over time the product’s quality and reliability will also become apparent. A truly successful product is one that communicates its attributes and then delivers on them.
Marketing specification writing
Documentation of project challenges, requirements and goals
Conceptual sketching
Exploration of many potential concepts and forms
Product benchmarking
Evaluation of competitive products and current market trends
User research
Identifying potential users and their requirements
Image boarding
Selection of existing products from all markets that convey a similar message
Use case scenarios and storyboarding
Examination of how a product may be used
3D surface modelling
Creation of aesthetic surfaces using CAD
Product visualization and animation
Creation of photorealistic stills and movies for evaluating a design
User testing
Evaluation of a product’s usability use and potential success
Brand language
Creation of consistent design elements that can be used across different product lines